vogue | vacancies | voice

“Bells Motor Volvo” Northampton

July 10, 2024

Bells Motor Volvo Northampton Showroom: A State-of-the Art Customer Experience

Situated near the Town Centre, the refurbished Bells Motor Volvo Northampton showroom is an example of modern automotive design and customer-centric innovation. This project, carefully executed by MWK Architects 5 years ago, not only enhances the aesthetic appeal of the showroom but also elevates the overall customer experience, giving continuity to the high standard customer experience that Volvo offer to its customers.

A Seamless Exterior

The exterior of the Volvo showroom is proof of sleek, contemporary design. MWK Architects proposed to realign and render the facade to create a simple and pristine ‘white box’ that aligns perfectly with Volvo’s corporate identity. The extensive use of exterior glazing and bespoke lighting transforms the building into a luminous showcase, allowing passersby to experience a dynamic view of a showroom that changes with the time of the day.

Inviting Interior Spaces

Stepping inside, customers are greeted by an interior that displays both sophistication and comfort. The spacious showroom is flooded with natural light, thanks to large planar glazing that maintains a visual connection with the bustling street. This design choice not only enhances the aesthetic appeal but also fosters a sense of transparency and trust. MWK Architects designed the interior to ensure a positive and relaxed customer experience. Flexible waiting and working areas are seamlessly integrated, catering to the diverse needs of customers. Whether they’re waiting for their vehicle or utilizing the workspace for business, every aspect of the showroom is tailored to provide maximum comfort and convenience.

Customer-Centric Design

Understanding that a car dealership is not just about the cars but also about the experience, MWK Architects focused on creating a welcoming atmosphere. The layout is intuitive, guiding customers effortlessly through the various areas of the showroom. Comfortable seating, modern decor, and strategic lighting combine to create an environment that is both functional and inviting.

Sustainability and Efficiency

MWK Architects incorporated sustainable design principles throughout the project. The use of energy-efficient cladding not only enhances the building’s thermal performance but also reduces its overall energy consumption. This commitment to sustainability reflects both Volvo’s and Bells Motor’s dedication to environmentally responsible practices.

Enhancing Brand Identity

The showroom’s design also serves to reinforce Volvo’s brand identity. The clean lines, minimalist aesthetics, and high-quality finishes are all hallmarks of Volvo’s Scandinavian design philosophy. MWK Architects ensured that every detail, from the exterior facade to the interior furnishings, aligns with Volvo’s commitment to quality, innovation, and customer satisfaction.


The refurbishment of the Bells Motor Volvo Northampton showroom by MWK Architects is a shining example of modern automotive retail design. It combines aesthetic appeal with functional excellence, creating a space that is as inviting as it is efficient. This state-of-the-art facility not only meets but exceeds customer expectations, providing a seamless and enjoyable experience from the moment they walk through the doors. By blending cutting-edge design with a deep understanding of customer needs, MWK Architects has created a showroom that truly stands out. It is a place where customers can feel confident in their choice, assured by the visible dedication to quality and service. The Bells Motor Volvo Northampton showroom is not just a place to buy a car; it is a destination that embodies the future of automotive retail.

You may also like